Dark Social Is The Most Important Marketing Data You're Not Tracking
Brands are missing out on a massive amount of campaign performance—70% of it to be exact. This unattributed data, appropriately dubbed Dark Social, is not only the potential difference between making and missing important business goals, but is also a concept that so many marketers don’t even know exists. In 30 quick minutes we’ll discuss what Dark Social is, why you should care and how it impacts the bottom line based on a real brand case.
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Senior Marketer at Unified
Rashida Boyd is a Senior Marketer at Unified, one of 5 companies in the world that have Ads API access to the five largest social media networks. As a member of the marketing team, she helps oversee ongoing content creation and large-scale product marketing strategies. With over 12 years experience in digital sales and marketing, Boyd has previously worked for companies such as Nielsen, Yahoo! and HopStop (now acquired by Apple) to grow new business and develop strategic marketing plans. Follow Rashida on Twitter – @mktgscribe.