Missed The Webinar? Check Out Our Recording:
When it comes to advertising, the internet cookie is sort of like an old smartphone. Sure you’ve had it for awhile and it still works (although not as well as you’d like), but at the end of the day you’ll continue to use it for now because you’re locked in until something better comes along. In fact, when we break down just how ineffective internet cookies actually are, we’re pretty sure you’ll be ecstatic to learn that there’s another option available for digital marketers that’s more accurate and versatile—identity-based advertising. Sign up for our webinar where we’ll discuss cookies, identities and how marketers can actually reach the audiences they want: all in less than 30 minutes.
- What Are Internet Cookies Again?
- Compelling Reasons Why Internet Cookies Aren’t So Sweet
- A Case Of (Un)Mistaken Social Identity
- How The Cookie Crumbles
- The Bottom Line For Marketers