World-Class Marketers Join Unified to Explore Social Marketing Success
NEW YORK, NY - October 17, 2013 - Unified, provider of award-winning marketing cloud technology, kicked off the Unified Social Marketing Summit today as part of TechWeek NYC. The Unified Social Marketing Summit is an exclusive gathering of thought leaders and innovators, drawn from leading global brands, agencies, and software companies who will explore how social media impacts marketing and technology operations. In addition, Unified CEO Sheldon Owen has been named to the TechWeek 100, alongside industry leaders including New York City Mayor David Bloomberg, AOL CEO Tim Armstrong, Tumblr CEO David Karp, and AppNexus CEO Brian O’Kelley.
“Facebook, Twitter, and LinkedIn are driving the biggest opportunity ever seen for brand marketers to reach consumers,” said Sheldon Owen, CEO, Unified. “The executives that are gathered to speak at the Unified Social Marketing Summit are experts in their field, and this event represents a fantastic opportunity for our attendees to learn firsthand experiences from today’s social marketing thought leaders.”
The Unified Social Marketing Summit is being presented at 82Mercer, one of New York City’s premier conference facilities. Attendees enjoyed a program that includes onstage discussion with Edelman, GE, GroupM, H&R Block, Microsoft, Oracle, and the Yarmis Group alongside presentations from Unified’s executive team. The full conference program, including every session and presenter, is available here.
About TechWeek NYC and The TechWeek 100
Techweek’s mission is to showcase, celebrate and enable emerging innovation ecosystems. Debuting this year, Techweek New York, Oct. 14-20 at 82Mercer in Manhattan, is quickly becoming a preeminent destination event complete with partner-sponsored and related events. The conference, Oct. 17, will feature speaking sessions, a launch competition for startups and a tech fashion show. Techweek is also active with events in both Chicago and Los Angeles. For more information, visit techweek.com. Follow along with the event in real time on Twitter at @TechweekNYC, and check out event photos on the Techweek Facebook page. The TechWeek 100 includes managers of fast-growing technology companies, prominent investors, key enablers of the digital ecosystem, creators of new technologies, and other innovators that make important contributions to their field.
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit http://www.unified.com.