Unified Brings Programmatic Twitter Advertising To Top Brands And Agencies
NEW YORK AND SAN FRANCISCO - June 25, 2013 - Unified, provider of award-winning cloud marketing technology, today announced that the Unified Social Operating Platform (SOP) uses Twitter’s Ads API to support programmatic Twitter advertising. With API support for Twitter, Facebook, and LinkedIn advertising, Unified empowers its customer base of over 400 global 2000 enterprises and agencies to efficiently and programmatically execute cross-channel social marketing campaigns. Twitter advertising is included in Unified's self-service Buying application.
"Unified and its Social Operating Platform are critical to creating successes in our social marketing strategy," said Jascha Kaykas-Wolff, Chief Marketing Officer at Mindjet. "As we develop innovative ways to reach new customers we are excited to continue to leverage Unified's software and Twitter's advertising to drive results for Mindjet."
Unified utilizes the Twitter Ads API to enhance the powerful applications built on the SOP. For instance, marketers can now use Unified’s Planning and Buying applications and patent-pending predictive pricing algorithm to plan, manage, and execute cross-channel social marketing campaigns that include Twitter Promoted Products (including Promoted Tweets and Promoted Accounts). They can then use Unified’s Insights application to measure the ROI of those Twitter campaigns.
"Marketers across all key verticals understand the unique, impactful role Twitter has in reaching consumers worldwide, particularly by reaching TV viewers using a ‘second screen’ strategy,” said Sheldon Owen, CEO and co-founder at Unified. “With the addition of the Twitter Ads API, our customers can use one system of record for programmatic advertising across all three major social networks."
The cloud-based Unified SOP offers a suite of plug and play applications for social marketers. Unified’s Insights, Content, and Advertising applications enable marketers to intelligently and programmatically engage their customers with paid, owned, and earned executions across all major social networks. Unified allows marketers to understand their audiences, publish compelling content, amplify the best-performing content, and measure end-to-end ROI.
Unified is an award-winning cloud marketing technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.unified.com.