Social Media Best Practices
Lenovo Selects Unified to Power Global Programmatic Social Advertising
NEW YORK AND MORRISVILLE, NC - March 20, 2014 - Unified, provider of award-winning marketing cloud technology, today announced that Lenovo, one of the world’s largest leading personal technology companies, has selected the Unified Social Operating Platform (SOP) as its system of record for programmatic social advertising. The announcement was made at this week’s Lenovo Global Web Summit, a gathering of the company’s senior marketing executives from around the world, including North America, South America, China, India, and Europe.
“At this year’s Global Web Summit, we asked ‘What’s next in digital?’, and social marketing is at the forefront of every attendee’s mind, so we were thrilled to welcome Unified onstage,” said Gary Milner, Director Global Digital Marketing, Lenovo Group. “Using the Unified SOP as our social system of record centralizes our paid social media data and executions into one platform across all teams, regardless of geography or specific responsibility.”
A global Fortune 500 company, Lenovo is the world's largest PC vendor and fourth largest smartphone company. Lenovo has already used the Unified Social Operating Platform to achieve social marketing success on Facebook while launching new laptop PCs at CES 2014 and during Super Bowl XLVII.
“Consumption has become more distributed as consumers embrace content on multiple devices, yet more connected in conversations across social channels. Real-time insights and advertising at the speed of the feed have reached a critical must-do for marketers today,“ said Calvin Lui, President and Chief Strategy Officer at Unified. “We are excited to be powering social executions for an industry leader in their ‘PC+ world’ efforts worldwide.”
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.unified.com.