These 5 Stats Will Make You Seriously Question The Accuracy Of Cookie-Based Advertising | Data, together.

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These 5 Stats Will Make You Seriously Question The Accuracy Of Cookie-Based Advertising

Cookie-based advertising verse identity-based

Prior to the digital advertising explosion, marketers were limited in the way they were able to target potential customers. So when the possibilities of online campaigns came to pass, we're pretty sure there may have been some brand managers that did a few high-fives to express their excitement. However as with most things in life, all that glitters isn't the gold you thought you had signed up for. The big problem? The accuracy of cookies, and the prolific amount of bots "browsing" the internet pretending to be living, breathing potential buyers. Before you start pulling budgets and throwing laptops out the window, you should know that there is in fact a light at the end of the advertising tunnel—and that is identity-based marketing. But for those doubting digital Thomases out there, we've put together 5 facts that will have you thinking twice about your strategy.

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Advertisers have lost as much as $849K annually as a result of paid traffic wasted on sophisticated bots
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Tweet: Advertisers have lost as much as $849K annually as a result of paid traffic wasted on sophisticated bots  
74% of internet users age 18-29 & 70% of users age 30-49 have cleared their cookies and browser history
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74% of internet users age 18-29 & 70% of users age 30-49 have cleared their cookies and browser history via @UNIFIED  
32% of internet users age 18-49 have actively attempted to avoid advertisers on the web
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32% of internet users age 18-49 have actively attempted to avoid advertisers on the web via @UNIFIED — awe.sm/p8Xd3  
41% of internet users purposely set their browser to disable or turn off cookies
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41% of internet users purposely set their browser to disable or turn off cookies via @UNIFIED  
25% of internet users post without using their real identity
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25% of internet users post without using their real identity via @UNIFIED  

Have more questions about cookie versus identity advertising? Send your questions via email, facebook or Twitter or LinkedIn.


Related Article:

Identity Is Eating The World


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